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The robo-advisor has officially gone mainstream, with a series of
automated advisory launches over the past year by incumbent online
brokers. E-Trade put out E-Trade Adaptive Portfolio, Fidelity now has Fidelity Go, and TD Ameritrade soft launched TD Ameritrade Essential Portfolios.
We spent over 300 hours reviewing the top online
brokers before selecting the best for our readers. And to help you find
the one that’s best for you, we’ve highlighted their pros, cons and
current offers.
And yet despite — or perhaps because of — their ties to established heavy hitters in the field, these newcomers brought little innovation. Most failed to stand out in NerdWallet’s in-depth analysis of the industry, falling short of independent startups like Betterment and Wealthfront or merely mimicking those services at a higher price.
What is a robo-advisor?
A robo-advisor is an online, automated portfolio management service. Because these companies use computer algorithms to manage client investments, robo-advisors can offer their services for a fraction of the cost of a human financial advisor.That lower-cost management, combined with features like automatic portfolio rebalancing and tax-loss harvesting, can translate into higher net returns for investors. To help you pick the best robo-advisor for you, we’ve selected the top two online advisors in six categories.
The best robo-advisors overall
Wealthfront and Betterment offer low management fees, reasonable minimums and innovative tools.-
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- Management Fee 0.25%
- Account Minimum $500
- Promotion $15,000 amount of assets managed with no fee
-
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- Management Fee 0.25% - 0.50%
- Account Minimum $0
- Promotion One month of free management with $10,000 deposit.
They also share the same fee, to an extent: Both services charge 0.25%. Wealthfront manages $10,000 of every account balance for free, which makes that service slightly less expensive overall. But Betterment has two premium offerings that gain customers access to a team of financial advisors for an additional fee: Betterment Plus customers get unlimited emails with those advisors and one planning call a year for 0.40%, and Betterment Premium customers get unlimited email and phone calls for 0.50%. Betterment Plus requires a $100,000 minimum balance, and Betterment Premium requires $250,000.
Best robo-advisors for free management
These robo-advisors will manage your portfolio free of charge.-
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- Management Fee 0%
- Account Minimum $0
- Promotion None no promotion available at this time
-
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- Management Fee 0%
- Account Minimum $5,000
- Promotion None no promotion available at this time
Investment expenses are an added cost at all of these robo-advisors, so overall, you’re still likely to pay less for these services. Do you get what you pay for? In some ways. WiseBanyan offers tax-loss harvesting only as a paid add-on. Opting in will bring your total cost to 0.25%, up to a maximum of $20 a month. That’s in line with top choices Betterment and Wealthfront. Schwab offers tax-loss harvesting only on taxable account balances of $50,000 or more. The company uses many of its own funds in client portfolios — meaning those aforementioned expense ratios add to its bottom line — but the portfolios are impressive, drawing from over 20 asset classes.
Best for access to a financial advisor
These robo-advisors combine the lower costs of online investment management with human advisors.-
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- Management Fee 0.30%
- Account Minimum $50,000
- Promotion None no promotion available at this time
-
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- Management Fee 0.49% - 0.89%
- Account Minimum $25,000
- Promotion None no promotion available at this time
Both have high minimum investments — $50,000 and $25,000, respectively — but offer personal service with customized portfolios and access to financial advisors. Vanguard’s management fee is more in line with the rest of the robo-advisor competition at 0.30%. It is subsidized, at least in part, by the use of Vanguard’s own funds in portfolios. But that service offers a dedicated advisor only to investors with balances of $500,000 or more. Below that, accounts are serviced by a rotating cast. Personal Capital’s fee skews high — accounts with balances under $1 million pay 0.89% — but all clients get at least one dedicated advisor.
Best robo-advisors for taxable accounts
These robo-advisors offer first-rate tax efficiency and optimization services.-
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- Management Fee 0.25%
- Account Minimum $500
- Promotion $15,000 amount of assets managed with no fee
-
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- Management Fee 0.49% - 0.89%
- Account Minimum $25,000
- Promotion None no promotion available at this time
Personal Capital also uses individual securities rather than funds where appropriate, though it draws from a smaller selection. The company says its tax optimization strategies can increase returns up to 1% annually.
Best robo-advisors for IRA management
Betterment and newcomer Fidelity Go both offer quality resources for retirement investors.-
NerdWallet editor review
- Management Fee 0.25% - 0.50%
- Account Minimum $0
- Promotion One month of free management with $10,000 deposit.
-
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- Management Fee 0.35% (includes investment expenses)
- Account Minimum $5,000
- Promotion None No promotion available at this time
Fidelity is one of the biggest 401(k) plan providers, making for easy 401(k) to IRA rollovers if you already have other accounts held there. But this robo-advisory offering adds to that lineup: Fidelity Go users get full access to the broker’s retirement planning tools and apps.
Fidelity Go breaks from the traditional robo-advisor pricing model to charge an all-in fee that includes investment expenses; that cost is just 0.35% for retirement accounts. The company has a high minimum investment requirement, however, at $5,000 to Betterment’s $0.
Best robo-advisors for 401(k) management
These advisors will manage your employer-sponsored retirement plan.
-
NerdWallet editor review
- Management Fee 0.50%
- Account Minimum $10,000
- Promotion Three months of free management with qualifying deposit
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- Trade Commission $5-$99 /month
- Account Minimum $0
- Promotion $4-$79 discounted monthly rate for NerdWallet readers
FutureAdvisor manages an array of account types held at Fidelity or TD Ameritrade for a 0.50% management fee, but the real shining star is its 401(k) management. The service will manage Fidelity 401(k)s that are enabled with BrokerageLink for free. You don’t have to have another account enrolled in FutureAdvisor’s paid service, but your 401(k) does have to meet its $10,000 account minimum.
Best robo-advisors: Summary
Robo-Advisor
|
Best
for |
Highlights
|
Annual Fee
|
Promotion
|
Account minimum
|
Start investing
|
|---|---|---|---|---|---|---|
Overall
and minimizing taxes |
Tax efficient direct indexing (accounts $100,000+)
|
0.25% of account balance
|
$15,000 managed free (NerdWallet readers)
|
$500
|
Overall, IRAs
|
Goal-based tools help savings, guide asset allocation
|
0.25-0.50% of account balance
|
One month free management with $10,000 deposit.
|
$0
| ||
Free
|
Free management;
add-on services are paid |
Free
|
n/a
|
$0
| ||
Free
|
Trusted leader in financial services
|
Free
|
n/a
|
$5,000
| ||
401(k)s
|
Manages Fidelity 401(k)s
for free |
0.5% of balance; several services free
|
Three months free
|
$10,000 (premium service)
| ||
401(k)s
|
Manages employer 401(k) plans for flat fee
|
$5 to $99
per month |
NerdWallet readers pay just $4 to $79 per month
|
$0
| ||
Access to financial advisor
|
Portfolios built on client-by-client basis with advisor
|
0.30% of account balance
|
n/a
|
$50,000
| ||
Access to financial advisor + Minimizing taxes
|
Hybrid service; some tools free; individual securities ($100,000+)
|
0.49-0.89% of account balance
|
n/a
|
$25,000
| ||
IRAs
|
Retirement planning tools; all-in fee
|
0.35% of account balance; includes investment expenses
|
n/a
|
$5,000
|



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